Case Studies
MSC Cruises
The launch of Poesia
Objective
To provide a team of 20 VIP events staff and 1 x manager to assist with the launch of the MSC Poesia. MSC Cruises is based in Naples and has offices worldwide. Poesia translates to 'poetry' from the Italian.
Delivery
Aesthetics provided 25 uniformed staff to assist throughout the 3 day sailing with registration and handling of VIP guests including Sophie Loren. Staff travelled by train from Waterloo to Paris Gare de Nord Station where they travelled by taxi to Montparnasse station they then travelled by train to St Nazaire where they boarded ship. MSC created as much entertainment and creative collateral throughout the event as possible – with Aesthetics staff assisting on each level. MSC Poesia is just under 964 feet long ( 293.827 mt.). This alone sounds impressive, but to get a more concrete idea imagine 2 pyramids or 5 towers of Pisa laid lengthways! Our new flagship is 106 feet wide (32.308 mt.), the same length as a basketball court. She can travel at 23 knots, 26.41 mph and weighs an impressive 93.330 tonnes.
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MSC Cruises