Working closely with IE London 4 teams of 2 staff (one usherette and one showgirl), one runner and one manager were provided for each concert night throughout the UK. Each showgirl was responsible for distributing lanyards and leaflets to customers and the usherettes were responsible for distributing hypertag content, a simple device that is worn over the shoulder like the strap of a bag. Everyone who walks past the hypertag with their mobile with their Bluetooth on automatically received content to their handset.

Girls also worked at the after show parties from 22:00 to 03:00 at secret locations around the country. As you can imagine the girls caused quite a stir and the promotion was a huge success.

For further details please contact Aesthetics Events on 0870 9050333 or info@aesthetics.co.uk