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How
are you managing your outside event data capture?
A
typical organisation takes anywhere from
5-8 days to process information from an outside event. With our Data
Capture Application and fully trained Aesthetics staff, you could be
sales prospecting that data captured globally within 10 seconds of it
being captured!
If you
capture their mobile number they could receive an SMS text message thanking
them for their time and informing them that there nearest Dealer or
similar will be calling them to arrange a viewing/test drive or similar.
Don't let
that lead go cold, use our Data Capture application to increase sales
in your business.
Did
you know?
Using
mobile data capture devices like this you can capture lead and enquiry
data and store it in your CRM or Enquiry Management System within 10
seconds of capture from anywhere in the world.
With Aesthetics'
experienced staff backed by a world-class software partner, you could
be live within 5 days!
Challenge
Would
you like to move away from hand written data capture at marketing events?
Do you want to improve fulfilment speed, minimise waste caused by inaccuracy,
incompleteness and illegibility, and to eliminate lead transportation
and data entry costs?
Data
Capture
Microsoft
Windows based PDA applications enable the sales staff to collect data
in a relaxed conversational manner. Rather than adopting a workflow
process that forces the sales person through a series of screens in
a fixed order, our solution provides the user with tremendous flexibility.
For example on a recent event our software specialists created five
forms for our client each of which could be accessed by tabs on the
left side of the PDA screen and could be used at any point during the
sales interview. Mandatory fields were coloured red until completed,
only when all mandatory fields were completed could the sales person
submit the lead to the online database.
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Our experience
has shown us that sales people really liked using PDA applications because
they are very fast and easy to use. Addresses can be wirelessly auto
populated just by entering house name or number and postcode.
Transmission
All
data collected is transmitted wirelessly to an online database which
is located on a secure server by pressing the submit button. To ensure
no data is lost leads are also stored on the PDA device until notice
had been received from the online database that all leads have been
successfully received. Only after confirmation of successful transmission
are leads cleared from the PDA.
PDA's can
transmit data wirelessly either using a GPRS mobile network or by using
WIFI and a broadband connection.
Lead
Fulfilment Process
Once
the data is received in to the online database, copies can then be pulled
off within 10 seconds by the client to be actioned. Lead data can be
integrated into existing lead processing or CRM systems as required.
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Example:
British
International Motorshow 2006
Brand
A - The 3 best performing sales people converted in excess
of 66% of their brochure request into test drive requests and
the highest number of test drives achieved by any one person was
104.
Data
capture was easy, fast and natural due to the intuitive user interface
Management decisions were easy and fast due to the real time reports
Lead fulfilment was well over 50% faster and considerably cheaper
that the hand written paper based process due to electronic transfer
Lead wastage was reduced from 20% to zero due to complete accurate
leads at point of capture
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