Once again we have had the pleasure of being involved in one of the most highly anticipated and respected sporting events in the world, the British Grand Prix 2011 at Silverstone, Northamptonshire. Over 300,000 people were in attendance to watch the qualifying races and over 122,000 watched the adrenalin pumped championship final over the three day period.

As usual Aesthetics Events Limited had a team of over 90 hosts and hostesses located at various venues within Silverstone which included all the VIP restaurants. In addition our team of staff were in attendance at the new hospitality area – Stowe Lakehouse where we decided to purchase a new summer event uniform to tie in with the colourful themed suites. This meant that in addition to our usual black wrap dresses and black suits which we traditionally use as uniforms Aesthetics  were able to liaise with our client and select a lighter uniform for the summer. We decided that the girls would be dressed in smart cream linen dresses with coloured ribbon and fashionable flower hair clip to match the colour scheme in each facility. The ribbons colours that were chosen were lime green, pink and blue to represent each theme. The hosts wore a cream suit, white shirt and orange tie. Our hospitality team as always were there to make the day extra special by making the guests feel welcome from the minute they checked into their designated restaurants to the moment they departed. The atmosphere at the Grand Prix is always electrifying and our team are just an extension of that dressed in bright colours with bright smiles!

The Tennis Championships at Wimbledon is one of the most prestigious events in the sporting society and took place over a two period at the excusive All England Lawn Tennis Club. 

Aesthetics Events Limited supplied a highly professional host and hostess team of over twenty members of staff to ensure that this event ran as smoothly as possible. We had the honour of offering guests that were in attendance at The Gatsby Club a first class hospitality service (this was in addition to the teams at Centre Court, Court One and the Sky View Suites).  The Gatsby Club is one of the most luxurious restaurants and the perfect places to wine and dine guests as its deco is set in the 1920’s. Our Aesthetics hospitality team were dressed to impress in elegant black dresses and black suits. Our experienced team were ready and waiting to welcome each guest with a glass of champagne to start their day.  For the remainder of the day our lovely female and male staff was there to be of service to each of the guests while they enjoyed a 3 course a la carte lunch. Ensuring that all their hospitality needs were met throughout the day!

This was an exciting opportunity for our selected Aesthetics team to be a part of the Isle of Wight Festival. In particular this festival boasts to be one of the most fast paced extravaganzas of the summer. It attracts some of the best indie bands in the business today like; Kings of Leon, Kaiser Chiefs, Foo Fighters, Pulp, Kasbian and The Script to name but a few. Our team of nine which consisted of one stage presenter and eight promoters for Pringles, set sail from Southampton the night before the festival kicked off. There was an array of tasks for our Aesthetics team to get involved with over the course of the two days. Firstly it was the stage presenter’s role to get the festival crowd pumped up and ready to participate with the games on stage like playing the air guitar and can alley toss. Then we had two promoters located at the Pringles booth handing out giveaways, while also selling Pringle cans. Another one of our promoter’s was stationed at the multimedia photo booth so that thanks to the lovely world of Facebook they could instantly take pictures and post them. The rest of the Aesthetics gang walked around the festival and camping grounds, handing out samples whilst also distributing coins that allowed people to participate in the games. Ultimately it was our core responsibility to get the crowds involved as much as possible and ensure that everyone is enjoying the taste of Pringle’s!

Chevrolet embarked on their national tour at selected Tesco Extra’s across the country this weekend with a trained Aesthetics member in attendance at every UK venue. Chevrolet had planned for the launch to coincide with the release of the third instalment of Transformers 3D, ‘Dark of the moon’. The Chevrolet brand is best known for the famous Camero car transforming in to ‘Bumblebee’in the blockbuster hit. In order to promote both the film and new line of vehicles that are available by Chevrolet at each site they erected a 3D poster of Transformers to gain interest from passerby’s. Our Aesthetic trained member’s role over the two day campaign was to engage with potential customers regarding the selected vehicles on site, obtain data from anyone interested in the Chevrolet cars and help to raffle off Transformer toy cars to the children.

Due to Chevrolet now having such a wide range of different vehicles and the cars being different at each location it is imperative that are Aesthetics staff know the specifications of each car displayed. Therefore, to ensure the most precise product knowledge is given our carefully selected team were given a full day of intensive training on all the vehicles that would be present throughout the national tour. These include current cars such as the Spark, Aveo, Captiva, Cruze (which will be relaunched as a five door hatchback) and the newly innovative ‘Volt’. The ‘Volt’ is one of the most talked about cars for Chevrolet which will be available towards the end of the year. This car is truly revolutionary as it can be run as either an electric car or a fuel assisted car. The fuel tank is only ever used to recharge the electric battery unless you as the consumer would like to run the newly anticipated vehicle by using the fuel.

On the weekend commencing the 11th June our Aesthetics team of 33 host and hostesses were located at the Moto GP, Silverstone – Northamptonshire. Petrol enthusiasts flock to observe the races over the course of two days.

The Aesthetics crew were then placed into smaller teams to participate with assisting at the various restaurants within the Silverstone grounds. Each small team could be identified by the colour of their scarf and smart black wrap dress for the girls whereas; the boys could be spotted by the colour of their ties and black suits. The guests would be greeted at any of the five restaurants like the Stowe Apron, Stowe Complex, Dorna VIP Village, Brooklands and SCL Rider Lounge. Once the guests are in their allocated restaurants they could only expect a 5 star treatment and this would begin by being greeted with a smile and a warm welcome by the Aesthetics host or hostess. After the guests had been checked in by our reception team and handed their goody bag they would then be guided to their designated table where they would be wined and dined until the race commenced. Through the course of the day going into the early evening our hostessing team would endeavour to make sure that all the guests needs were met first time allowing them to thoroughly enjoy the day!

On Thursday 5th May, Aesthetics placed a trio of hostesses to meet and greet the guests at the Oval Cricket Club, London.  The pre-match drinks reception was held in the Monteplier Club, which has been prominent in English cricket from 1796 and has many competitors such as Marylebone Cricket Club and many other leading city clubs. The cricket club itself is based at George Arams new ground in Monteplier Gardens, also known as a ‘first class’ venue.  The Aesthetics trio were on hand to escort the guests around the Monteplier Club assisting with any queries, helping to serve champagne and to generally keep the guests happy.  It is always a delight knowing that Aesthetics staff work to the high standards expected by our clients and the agency, the event was a resounding success.

By Emily Thomas – Work Experience Heart of England School

As one of the leading international agency’s within the events industry it is imperative that we keep coming up with innovative ways to portray how we are seen within the industry in which we operate. For almost a year we have been implementing ways to set us aside from other agencies. Most potential clients and people that may want to join Aesthetics initially refer to our r to get a feel for what we do therefore, it is crucial that the first interaction with Aesthetics Events Ltd has a lasting impression. Our Managing Director, Lee Thomas, had a certain vision and specific look that she was aiming for our website. Lee’s idea was for the website to be interactive and have live presenters help guide onlookers through the content. There has been months and months of preparations to ensure that various elements come together to help get the new look right.

Firstly, at Aesthetics we always want our clients to feel that the Aesthetics team are an extension of their own business. Therefore, we feel it is important that our clients can get a feel for who will be handling their events within the admin team. So Lee drafted in professional photographers from The Modelcamp, Gary Payne and Lewis Jordan (www.themodelcamp.com) and makeup artist Rebecca to pamper each member of the staff. Every member of the Aesthetics team was also asked to complete a bio of interesting facts regarding themselves.

The next major task was to start thinking about how we could bring the website to life so we started to audition for presenters that would appear on various sections of the website. After castings had taken place our final five were chosen to appear, Hare Dhami, Crystal Bates, Hilary Shaw, Catherine Vickers and Stacey Ellis. The idea is for our presenters to be able to engage with potential clients and people who may want to become involved with Aesthetics. Once the presenters were chosen we had the task of selecting the videographer, costumes, makeup artist, scripts and a venue.  We decided to use a local venue The Herbert Art and Museum Gallery (http://www.theherbert.org/) to film our presenters and the videographer we used was Simon Wellman from Herbert Media, part of the Coventry Heritage & Arts Trust. They supplied the location, equipment and expertise to shoot the green screen elements for the Aesthetics website.  The shoot utilized Panasonic HD cameras to provide the best possible results when keying out the models from the background.

This is the first time Aesthetics have filmed their own video shoot and let’s just say the day was full of excitement and commotion from the moment everyone arrived. There was a real buzz in the air! First task was getting the girls through hair and makeup while in the other room everything was getting setup. Offering their services for the day was Kirsty Wilkins from the Aesthetics office, (Marketing and Sales) and John Tanner from One-Marketing-Strategy (www.one-marketing-strategy.com ) who both played crucial roles for the day. John coached the presenters by helping them to go through their lines and filming various activities that happened throughout the day to help promote our website. Kirsty had the responsibility of assisting with choosing outfits, organising the presenters to film their segment and helping to make changes where needed.

Overall the day was a truly enjoyable new experience and a complete success for everyone involved. The footage that we captured will look amazing and the presenters were fantastic with each of their performances.   Thank you to everyone involved with making this a memorable day for Aesthetics Events Ltd!

On Thursday 14^th April, the whole team from Aesthetics Events attended the FirstPro 2010 awards at the Ricoh Arena in Coventry, hosted by Karen O’Donoghue C.E.O., Coventry & Warwickshire First and Phillip Costigan, Band Hatton LLP, Chair of Coventry & Warwickshire First.  This award ceremony is designed to encourage professionals to raise their profile within their sector and demonstrate how they contribute to the growth of the community by giving something back. It is open to all professionals with an office in Coventry or Warwickshire. Each nominee had been selected for the significant difference they make to their company and have risen above the economical situation present today. Through the evening special guests, Chris Broad, England and International cricket star and award winning broadcaster, Steve Linnell MBE graced the stage to offer inspirational talks.

After the speeches the Aesthetics team were left elated once the name for the Business Services Professional of the Year 2010 award was announced. Unfortunately Lee Thomas, was unable to attend the event as she was otherwise engaged over in our Dubai office on business. However, accepting the award on behalf of Lee was our Operations Director, Keri Doherty. Keri commented, ‘It was an honour excepting this award on behalf of Lee. She has worked incredibly hard over the years ensuring we continue to grow as a business’

This is an outstanding achievement for Lee, as the FirstPro awards helps to celebrate the skills and expertise of professionals in Coventry and Warwickshire. We all at Aesthetics are extremely proud of how Lee has managed to grow the business for more than fifteen years and with our expansion in the United Arab Emirates we continue to go from strength to strength. Congratulations Lee from all the team!

The Cheltenham Festival is the horse racing enthusiasts favourite event and each year over 50,000 people flock to the Cheltenham races. This is a day out that most people have in their social calendars months in advance as this truly is a day of pure pleasure whether you are a horse lover or just on a day out for the sheer excitement of placing bets, the thrill of watching your horse race and possibly winning. 

There is also that fantastic opportunity to wine and dine in an extensive range of hospitality suites Keith the Keith Prowse Suites being one of the most prestigious. With such fantastic days to be enjoyed including ladies day and St. Patricks day the final day commenced with the ‘Cheltenham Gold Cup’ which guests for the day were able to witness the most intensifying race of the festival and watch the champion be crowned.  Aesthetics placed a team of regular and local hospitality staff in the ‘Glass Fronted’ double tiered restaurant where their responsibilities were to ensure that guests were shown to their tables, help with serving drinks and mingling with the guests. There is nothing to much trouble for our dedicated team of hospitality staff!

This was a star studded affair with Kevin Spacey and Sharon Stone hosting the last leader of the Soviet Unions, Mikhail Gorbachev’s 80^th birthday gala, which took place at the Royal Albert Hall, London. This prestigious event bought together people from all over the world in appreciation of Mikhail Gorbachev’s life that was celebrated in seven stages starting from his childhood right through to his charitable work with the Gorbachev Foundation. The evening included performances from Shirley Bassey, Katherine Jenkins, Melanie C, and The London Symphony Orchestra to name but a few.

Aesthetics were appointed to assist with meeting and greeting the guests from the surrounding airports in London and then chauffeuring the stars in brand new Chrysler Grand Voyager to their hotels in London.  A team Aesthetics host and hostesses had the rare opportunity of being able to meet some of the impressive guests that was attending the gala. Our team had the pleasure over the three day period of escorting around A-list stars like Goldie Hawn, Sharon Stone, Bryan Ferry, Katherine Jenkins, Melanie C, Lech Walesa (former President of Poland) and Anthony Inglis. 

This was a truly remarkable event that everyone involved will remember for a long time to come!