As one of the leading international agency’s within the events industry it is imperative that we keep coming up with innovative ways to portray how we are seen within the industry in which we operate. For almost a year we have been implementing ways to set us aside from other agencies. Most potential clients and people that may want to join Aesthetics initially refer to our r to get a feel for what we do therefore, it is crucial that the first interaction with Aesthetics Events Ltd has a lasting impression. Our Managing Director, Lee Thomas, had a certain vision and specific look that she was aiming for our website. Lee’s idea was for the website to be interactive and have live presenters help guide onlookers through the content. There has been months and months of preparations to ensure that various elements come together to help get the new look right.
Firstly, at Aesthetics we always want our clients to feel that the Aesthetics team are an extension of their own business. Therefore, we feel it is important that our clients can get a feel for who will be handling their events within the admin team. So Lee drafted in professional photographers from The Modelcamp, Gary Payne and Lewis Jordan (www.themodelcamp.com) and makeup artist Rebecca to pamper each member of the staff. Every member of the Aesthetics team was also asked to complete a bio of interesting facts regarding themselves.
The next major task was to start thinking about how we could bring the website to life so we started to audition for presenters that would appear on various sections of the website. After castings had taken place our final five were chosen to appear, Hare Dhami, Crystal Bates, Hilary Shaw, Catherine Vickers and Stacey Ellis. The idea is for our presenters to be able to engage with potential clients and people who may want to become involved with Aesthetics. Once the presenters were chosen we had the task of selecting the videographer, costumes, makeup artist, scripts and a venue. We decided to use a local venue The Herbert Art and Museum Gallery (http://www.theherbert.org/) to film our presenters and the videographer we used was Simon Wellman from Herbert Media, part of the Coventry Heritage & Arts Trust. They supplied the location, equipment and expertise to shoot the green screen elements for the Aesthetics website. The shoot utilized Panasonic HD cameras to provide the best possible results when keying out the models from the background.
This is the first time Aesthetics have filmed their own video shoot and let’s just say the day was full of excitement and commotion from the moment everyone arrived. There was a real buzz in the air! First task was getting the girls through hair and makeup while in the other room everything was getting setup. Offering their services for the day was Kirsty Wilkins from the Aesthetics office, (Marketing and Sales) and John Tanner from One-Marketing-Strategy (www.one-marketing-strategy.com ) who both played crucial roles for the day. John coached the presenters by helping them to go through their lines and filming various activities that happened throughout the day to help promote our website. Kirsty had the responsibility of assisting with choosing outfits, organising the presenters to film their segment and helping to make changes where needed.
Overall the day was a truly enjoyable new experience and a complete success for everyone involved. The footage that we captured will look amazing and the presenters were fantastic with each of their performances. Thank you to everyone involved with making this a memorable day for Aesthetics Events Ltd!
