Back

Alfa Romeo

Alfa Romeo

National across the UK

Supplying to UK events since 2004


Objective

To supply a team of staff that can promote this elite Italian brand at venues throughout the UK.


Delivery

Aesthetics began working with Alfa Romeo in 2004 where they supplied a team of staff to train all the UK dealers on the all new 147. The team of 6 staff were despatched over a period of 6 weeks throughout the UK. The event was such a success that we have continued to supply staff at a number of locations including Harrods, Goodwood Festival of Speed, County Shows, Football matches, Conferences, International Motor shows, Cavalcades and Shopping Centres and Exhibitions.


Motor shows have been a great success story with teams selected personally by the Italian events department who fly into the UK to ensure that they select the right team.   Aesthetics organize large group castings which are held in central London prior to each large event. It is a tough day for all involved but it is crucial that the selected team reflect the elegance of this brand. The Alfa Romeo girls are always the most photographed at the shows and are often the talk of the show.


Understanding the clients requirements is key to Aesthetics continued success with this premium brand and we look forward to many more successful years.