Objective
To supply a team of trained and consistent staff to promote Volvo across the entire UK and some European events.
Delivery
Aesthetics have been working with Volvo since 2004. The Volvo team are a mixture of male and female staff of a slightly mature age than some of our other brands. An understanding of technology, environmental issues and safety is paramount for the Volvo team as they need to present these key features to both families and individuals alike. Events that we supply staff to include baby shows, horse shows, shopping centres, exhibitions, motor shows, conferences, dealer placements, ski shows both in the UK and Europe, product launches and festivals. Staff capture data via PDA devices that are provided by Aesthetics. All data is accessed real-time using the latest technology. The Volvo staff undergo training on regular basis to ensure that they are constantly kept up to date with all the latest technology available.
Aesthetics also source, purchase, maintain and distribute all Volvo uniforms and PDA devices.
A recent stand for Volvo at Goodwood saw some exciting conditions. Whilst the English weather was fairly warm and sunny, Volvo’s stand proved to be a mixture of weather including snow and ice cones for the guests! Volvo created a stand that produced different conditions as well as taking the latest models on different circuits around the Goodwood estate for customers to see.
Aesthetics Event Staff were hired to: promote the latest cars, talk to customers about vehicles on display, collect data capture using I-Pads and also showing the customers the new product information regarding the latest models. Other duties include to book test drive requests and demonstrate the features and benefits of the cars both inside and out