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Harrods

Harrods

London

Launch of new Store 2011


Objective

To supply a team of 35 sporty male staff to Harrods to help promote the opening of the new sports department .


Delivery

The Olympics was fast approaching in London and with one of the most famous department stores in the world, Harrods being located in the capital what better time to have a nice stylish makeover!


For weeks, preparations were underway to seek well muscled, toned men to be a part of the re-launch of their new sports department based within the exclusive department store.


Aesthetics carefully selected thirty five males to take part in this exciting event that attracted the likes of Peter Andre and former football player Sol Campbell. Our boys were dressed in the latest gear by Nike and they had the opportunity to mingle with the guests to show them around the cutting edge department. The boys also assisted with serving drinks and canapés to all the guests in attendance.


This was an amazing event for Aesthetics and our boys to be a part of, we thoroughly enjoyed it!